Measuring AI Search Visibility With Share of Answer
A practitioner's method for measuring AI search visibility: build a fixed prompt panel, run it N times, and report share of answer as a directional metric.
Marketing math you can defend in front of a CFO.
Prove what marketing is worth — with numbers that hold up. Every framework here arrives with a copy-able table, the formula spelled out, and the assumptions listed where you can disagree with them.
Read the latest articles LTV:CAC unit economics, derived — not asserted
0 formulas hidden behind "it depends"
100% of benchmarks checked for survivorship bias
Latest articles
Building an MRR Waterfall and Reconciling It to Stripe
How to build an MRR waterfall from new, expansion, contraction, and churn — and reconcile ending MRR to Stripe's dashboard and invoiced revenue.
AI Unit Economics: When LLM Features Eat Your Margin
AI unit economics for LLM-powered products: four metrics, a worked $49-seat example, and three pricing responses stress-tested against churn.
Viral Coefficient & Cycle Time: The K-Factor Math
The viral coefficient isn't the whole story. See why cycle time beats K, how sub-viral loops become a CAC discount, and where average K lies.
The Growth Marketing Metrics Glossary: 30 Terms Defined
A growth marketing metrics glossary of 30 terms, each with its formula and the assumption it hides, from LTV and CAC to ROAS, NRR, and attribution.
AB Test Statistical Significance for Revenue Metrics
How to reach ab test statistical significance on revenue: sizing from real standard deviation, setting MDE, taming whales, and avoiding the peeking trap.
Editorial independence, in one paragraph
We're reader-first and we say so plainly: some vendors we cover sponsor us, and links to sponsors are always disclosed and tagged as such. Sponsors never see drafts, never pick winners, and never veto a verdict. The full policy — including exactly how we make money — lives on our editorial standards page.